MINNEAPOLIS - (September 23, 2008) - There's a simple way to end the constant search for a comfortable bed pillow. Select Comfort Corporation (NASDAQ: SCSS), creator of the SLEEP NUMBER® bed, introduces the exclusive Sleep Number Pillow[ology] Create Your Perfect Pillow experience, which, for the first time, gives consumers the ability to personalize the exact outer comfort, inner support and pillow protector materials in their bed pillows.

These innovative pillows retail between $90 and $190 and can only be found at Sleep Number by Select Comfort retail stores and online at www.sleepnumber.com.

According to National Sleep Foundation (NSF) Healthy Sleep Tips, a comfortable pillow is just as important as a comfortable, supportive mattress. And, there is no shortage of people looking to enhance their sleep with a more comfortable pillow. Sixty-two percent of adult Americans purchased a new bed pillow in the last year and 54 percent plan to buy another pillow in the next year.

"Finally, there's a program that gives unhappy pillow owners and shoppers a way to get exactly what they want in a pillow for a better night's sleep," said Pete Bils, senior director of sleep innovation and clinical research at Select Comfort. "Every part of the pillow is customizable and exclusive to Sleep Number. For example, you can create one pillow that's a combination of a down pillow, contour pillow and foam pillow, and there are special fabrics for allergy sufferers and people who tend to sleep warm at night."

You can solve your pillow woes and create the perfect pillow in three simple steps:

  

  • Step 1: Choose your outer comfort (down, down alternative, memory foam and anti-microbial silver)
  • Step 2: Choose your inner support (down, down alternative, feather, memory foam classic, memory foam contour, and anti-microbial silver)
  • Step 3: Choose your protector to extend the life of your pillow (cotton, anti-microbial silver and In Balance™ fabric designed to reduce body temperature swings)

 

About Select Comfort Corporation
Founded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer. Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. Select Comfort products are sold through its more than 470 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at www.sleepnumber.com or the Select Comfort blog. To learn more about the Sleep Number bed, visit www.sleepnumber.com or www.beds.com.  

 

 

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