SLEEP NUMBER INTRODUCES NEW DEGREE OF SLEEP
New DualTemp Layer Uses ActiveAir Technology to
Address Top Sleep Issue
MINNEAPOLIS – (June 3, 2013) – Sleep too hot or sleep too cool? You’re not the only one. According to SLEEP NUMBER® research, 75 percent of sleepers said that feeling too hot disrupts their sleep. Additionally, more than half (55 percent) of participants in another Sleep Number study admitted they disagree with their sleep partner about temperature in the bedroom.
To address this common issue, Sleep Number developed DualTemp™, which uses proprietary ActiveAir™ technology to heat and cool each side and evenly distribute the temperature throughout a breathable comfort layer that can be added to any mattress.
“Through consumer insights, we identified a need that wasn’t being met…the need to individualize temperature on each side of the bed to achieve better sleep,” said Annie Bloomquist, chief product officer, Sleep Number. “We believe that only air can truly provide individualized comfort, and our ActiveAir technology – coupled with a simple user experience – offers an exclusive, premium product that combines high function and design to solve sleepers’ pervasive temperature problem.”
The DualTemp layer has two wireless remotes so each sleeper can adjust their side to their ideal temperature preference. Each remote can be individualized with the sleeper’s name and has a timer that allows for automatic shut off.
The new DualTemp layer only is available in one of the more than 400 Sleep Number stores across the country and online at SleepNumber.com. The retail price of a queen Sleep Number DualTemp layer is $1,699.99 and includes a 100-night trial and three-year limited warranty.
Sleep Number® Beds and Products
Designed around customers’ unique sleep preferences, the Sleep Number bed has improved more than eight million lives. Unlike other mattresses that feature foam or springs inside, only the Sleep Number bed has DualAir™ technology inside, which allows couples to adjust each side to their individual comfort and support at the touch of a button. Each Sleep Number bed comes with a 25-year limited warranty and a 100-night in-home trial.
Sleep Number also offers a complete, exclusive line of innovative sleep products designed to meet every individual’s needs. From pillows that adjust for cradling comfort, to adjustable bases, to dual-warmth comforters, Sleep Number has solutions designed to improve sleep.
Consumers only can find the individualized benefits of Sleep Number beds and bedding at Sleep Number stores, not at other mattress retailers. The company’s 3,000 Sleep Professionals are dedicated to helping customers find better sleep for life.
About Select Comfort Corporation
Select Comfort Corporation is leading the industry in delivering an unparalleled sleep experience by offering consumers high-quality, innovative and individualized sleep solutions and services, which include a complete line of SLEEP NUMBER® beds and bedding. The company is the exclusive manufacturer, marketer, retailer and servicer of the revolutionary Sleep Number bed, which allows individuals to adjust the firmness and support of each side at the touch of a button. The company offers further individualization through its solutions-focused line of Sleep Number pillows, sheets and other bedding products. And as the only national specialty-mattress retailer, consumers can take advantage of an enhanced mattress-buying experience at one of more than 400 Sleep Number stores across the country, online at SleepNumber.com, or via phone at (800) Sleep Number or (800) 753-3768.
Media Contact: Sarah Reckard; (763) 551-6076; email@example.com