Company Opens Six New Sleep Number Stores; Relocates and Remodels 14 Stores Across the Country

MINNEAPOLIS – (Aug. 10, 2012) – According to Consumer Reports, most consumers intensely dislike mattress shopping, which causes many to delay buying a new mattress. Unlike other mattress retailers, SLEEP NUMBER® offers consumers a completely different shopping experience – one that goes beyond the mattress and focuses on each customer’s unique sleep issues – and provides proprietary, innovative Sleep Number® beds and bedding that meet sleepers’ one-of-a-kind needs. 

“Our mission is to improve our customers’ lives by individualizing their sleep experiences so they can achieve their very best sleep and lead happier, healthier and more fulfilling lives,” said Shelly Ibach, president and chief executive officer, Sleep Number. “We’ve transformed the mattress-shopping experience by focusing on each customer’s unique needs and offering benefit-driven sleep products that can be truly individualized. Our end-to-end customer experience goes beyond a one-time transaction to create a connection with our brand that lasts a lifetime.”

When shoppers visit one of approximately 400 Sleep Number® stores across the country, they are guided by their Sleep Professional through a sensorial, mattress-shopping experience that focuses on individualizing their entire sleep experience. Sleep Professionals utilize their expertise and exclusive, interactive tools throughout the process:

  • IndividualFit™ 3-D Imaging – A digital map that displays the body’s pressure points on a firm mattress and helps shoppers find their ideal level of comfort, firmness and support…their Sleep Number® setting.
  • PillowFit® – An experience to help shoppers find a pillow that perfectly fits their head, provides just the right neck support and proper shoulder alignment.
  • Sleep Solution Tools – Helps shoppers select exclusive sleep products to solve sleep issues; whether they sleep hot or cold, battle allergies or own pets, among other considerations.

Customers looking for benefit-driven sleep products and a mattress-shopping experience that exceeds their expectations can visit one of the approximately 400 Sleep Number stores across the country. Visit to find a store locator.

New Store Openings, Relocations and Remodels

The company continues to expand its exclusive, company-owned distribution and opened six incremental new Sleep Number stores in several markets across the country since June. The company also relocated seven Sleep Number stores and remodeled seven Sleep Number stores during the same time period:

  • New stores in Atlanta; Douglasville, Ga.; Omaha, Neb.; Plainfield, N.J.; Richmond Heights, Mo.; and Wausau, Wis.
  • Relocated stores in Dallas; Edina, Minn.; Grand Junction, Colo.; Greenville, S.C.; Roseville, Minn.; St. Cloud, Minn.; and Waco, Texas.
  • Remodeled or expanded stores in Beavercreek, Ohio; Center Valley, Pa.; Corona, Calif.; Mentor, Ohio; Mission Viejo, Calif.; Redondo Beach, Calif.; and Winston-Salem, N.C.

Notably, the company is celebrating the relocation of its first-ever retail store, which opened in Roseville, Minn., in 1992. The relocation transformed the original retail store from a 900-square-foot mall location to a 4,900-square-foot store located near the mall. The new Roseville Sleep Number store opened Aug. 3.

Sleep Number® Beds and Products

Unlike other mattresses that feature foam or springs inside, the Sleep Number bed features DualAir™ technology inside, which allows couples to adjust each side to their individual comfort and support at the touch of a button. Each Sleep Number bed comes with a 20-year limited warranty and a 30-night in-home trial.

Sleep Number also offers a complete exclusive line of innovative sleep products designed to meet every individual’s needs. From temperature-balancing sheets and personalized pillows to adjustable bases, Sleep Number products help solve common sleep issues. Consumers can only find the individualized benefits of Sleep Number beds and bedding at Sleep Number stores, not at other mattress retailers.

About Select Comfort Corporation

Select Comfort Corporation (NASDAQ: SCSS) is leading the industry in delivering an unparalleled sleep experience by offering consumers high-quality, innovative and individualized sleep solutions and services, which include a complete line of SLEEP NUMBER® beds and bedding. The company is the exclusive manufacturer, retailer and servicer of the revolutionary Sleep Number bed, which allows individuals to adjust the firmness and support of each side at the touch of a button. The company offers further personalization through its solutions-focused line of Sleep Number pillows, sheets and other bedding products. And as the only national specialty-mattress retailer, consumers can take advantage of an enhanced mattress-buying experience at one of the approximately 400 Sleep Number stores across the country, online at or via phone at (800) Sleep Number or (800) 753-3768.