Sleep Number Launches New m9 Memory Foam Bed

MINNEAPOLIS – (July 18, 2012) – Consumers dreaming of a better night’s sleep, and who are considering memory foam, have a choice – ordinary foam beds or a memory foam bed that adjusts to meet their individual needs. SLEEP NUMBER ® today announces the latest addition to its innovative product portfolio: the Sleep Number ® m9 memory foam bed combines exclusive DualAir technology with new LuxFit memory foam.

The new Sleep Number m9 memory foam bed provides the ability to adjust the firmness on each side at the touch of a button and is supremely soft, breathable and gently conforming. Designed to help sleepers find their coziest sleep ever, the m9 memory foam bed offers the latest Sleep Number innovations:

  • Exclusive Sleep Number DualAir adjustable technology allows each sleeper to adjust the firmness to their ideal level of support and comfort;
  • Five (5) inches of exclusive Sleep Number LuxFit foam softly cushions pressure points and features a breathable air-flow design;
  • Temperature-balancing sleep surface designed to absorb excess body heat;
  • Luxuriously soft fabric made from natural fibers keeps sleepers comfortable; and,
  • An elegant 13-inch profile – the company’s highest memory foam profile.

The Sleep Number m9 bed joins the Sleep Number m7 bed as part of the Sleep Number Memory Foam Series (m-Series). The m-Series meets the unique needs of every consumer because the beds offer the infinite adjustability of DualAir technology combined with different memory foam densities and characteristics.

Introduced in January and recently enhanced with the m-Series signature look, the Sleep Number m7 bed features CoolFit ™ memory foam, which incorporates gel technology to provide a cool and soothing sleeping surface. CoolFit memory foam addresses a common consumer complaint that memory foam “sleeps hot.” That concern also is addressed in the new Sleep Number m9 bed as its LuxFit memory foam has superior breathability and a temperature-balancing sleep surface designed to absorb excess body heat.

“At Sleep Number, we believe the best sleep is individualized to meet the needs of each customer, therefore we are constantly advancing our products to provide meaningful benefits that improve our customers’ lives,” said Annie Bloomquist, senior vice president and chief product officer, Sleep Number. “Since each customer is so unique, the Sleep Number m-Series combines the ability to adjust each side of the bed to a sleeper’s ideal level of comfort with different soothing and conforming memory foams. These beds are a great example of how we use consumer insight to offer relevant, individualized and innovative products that our customers truly value.”

The retail price of a queen Sleep Number m9 bed set is $4,699.98; all Sleep Number beds come with a 20-year limited warranty.

Sleep Number® FlexFit™Fully Adjustable Sleep System: Infinite Possibilities, Limitless Comfort

Sleep Number also introduces its newFlexFit™ Fully Adjustable Sleep System , which allows consumers to elevate their mattress as well as their upper and lower body. The Fully Adjustable Sleep System includes the Sleep Number FlexFit ™ and FlexFit Plus ™ Adjustable Bases. When combined with the DualAir adjustable technology of the Sleep Number bed, the Fully Adjustable Sleep System represents the ultimate individualized experience for the customer.

“Our new Fully Adjustable Sleep System offers sleepers infinite possibilities for limitless comfort in the bedroom, so they can relax and reconnect in a way that fits their lifestyle,” said Bloomquist. “Whether it’s reading, watching television or snuggling in bed, sleepers now have the opportunity to adjust both the firmness of the mattress and the position and elevation of their bed to meet their unique needs.”

Specifically, the Sleep Number FlexFit Plus has a massage feature that soothes tired muscles and leaves sleepers feeling rejuvenated, and simple preset positions for ideal comfort, including zero gravity, lounge and flat. Both the FlexFit and the FlexFit Plus have a customizable preset option to set a favorite position.

For a complete finished bedroom look, the new FlexFit Fully Adjustable Sleep System features an upholstered, elevated and aesthetic furniture design that easily integrates into any bedroom décor and fits into most existing furniture. The retail price of a queen FlexFit Fully Adjustable Sleep System starts at $1,699.99; the FlexFit Fully Adjustable Sleep System comes with a 20-year limited warranty.

Launching July 22, customers can only find the new Sleep Number m9 bed and FlexFit Fully Adjustable Sleep System at one of the approximately 400 Sleep Number stores across the country, online at, or via phone at (800) Sleep Number or (800) 753-3768.

About Select Comfort Corporation

Select Comfort Corporation (NASDAQ: SCSS) is leading the industry in delivering an unparalleled sleep experience by offering consumers high-quality, innovative and individualized sleep solutions and services, which include a complete line of SLEEP NUMBER® beds and bedding. The company is the exclusive manufacturer, retailer and servicer of the revolutionary Sleep Number bed, which allows individuals to adjust the firmness and support of each side at the touch of a button. The company offers further personalization through its solutions-focused line of Sleep Number pillows, sheets and other bedding products. And as the only national specialty-mattress retailer, consumers can take advantage of an enhanced mattress-buying experience at one of the approximately 400 Sleep Number stores across the country, online at or via phone at (800) Sleep Number or (800) 753-3768.