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Sleep Number Releases Second Edition of
Advanced DualAir Technology
Introducing the New Sleep Number Performance Series
MINNEAPOLIS – (Oct. 22, 2013) – As the bedding industry’s leader in individualized comfort, Sleep Number continues to introduce unmatched, benefit-driven products that solve customers’ unique sleep issues. Last week, the company introduced the second edition of its proprietary Advanced DualAir™ technology in its new SLEEP NUMBER® Performance Series beds.
“Product innovation is one of our core growth strategies,” said Annie Bloomquist, chief product officer, Sleep Number. “Our unique business model of selling directly to the consumer provides us the opportunity to hear directly from our customers. Therefore, we have great insight into features and benefits that make a meaningful difference in our customers’ sleep experience. We introduced Advanced DualAir technology in July, and our customers have responded positively to the enhanced individualized comfort and simple, intuitive design. We are now pleased to extend this innovation to our most-popular Sleep Number bed series.”
The Sleep Number Performance Series is the latest enhancement to the company’s product portfolio, which delivers individualized sleep experiences at an unparalleled product value. Sleep Number’s most-popular beds incorporate its new, proprietary PlushFit™ foam, with ergonomic, contouring support and soft, cushioning comfort, which delivers a new level of pressure relief so customers can sleep better.
The new Sleep Number Performance Series includes:
Advanced DualAir technology will become core to the entire Sleep Number product line. To learn more about Advanced DualAir technology and the new Sleep Number Performance Series beds, visit one of the 425 Sleep Number stores across the country or SleepNumber.com.
Sleep Number Beds and Products
Designed around customers’ unique sleep preferences, high-quality Sleep Number beds have improved more than 8 million lives. Unlike other mattresses that feature foam or springs inside, only the Sleep Number bed has Sleep Number DualAir technology inside, which allows couples to adjust each side to their individual comfort and support at the touch of a button. Each Sleep Number bed comes with a 100-night in-home trial and a 25-year limited warranty.
Sleep Number also offers a complete, exclusive line of innovative sleep products designed to meet every individual’s needs. From the AirFit™ Adjustable pillow that adjusts for cradling comfort, to the new DualTemp™ layer that uses proprietary active air technology to heat and cool each side and works with any mattress brand, Sleep Number offers exclusive solutions designed to improve sleep.
About Select Comfort Corporation
Select Comfort Corporation is leading the industry in delivering an unparalleled sleep experience by offering consumers high-quality, innovative and individualized sleep solutions and services, which include a complete line of SLEEP NUMBER® beds and bedding. The company is the exclusive manufacturer, marketer, retailer and servicer of the revolutionary Sleep Number bed, which allows individuals to adjust the firmness and support of each side at the touch of a button. The company offers further individualization through its solutions-focused line of Sleep Number pillows, sheets and other bedding products. And as the only national specialty-mattress retailer, consumers can take advantage of an enhanced mattress-buying experience at one of the 425 Sleep Number stores across the country, online at SleepNumber.com, or via phone at (800) Sleep Number or (800) 753-3768
Media Contact: Sarah Reckard; (763) 551-6076 email@example.com