WHY SLEEP30^® CHALLENGE?

Americans need a sleep reboot. Quality sleep is just as important to health as diet and exercise, yet millions of people aren’t listening to their bodies’ needs. The CDC reports 1 in 3 adults aren’t getting the amount of quality sleep they need. More than 30% of U.S. adults report sleeping worse than the prior year and cramming as much into their days as possible has unfortunately become an unhealthy cultural norm. Sound like you?

We’ve created the Sleep30^® Challenge by Sleep Number to help set you up for your best possible sleep. You’ll learn
that quality sleep is as much about the time you’re awake as the time you’re in bed.

READY FOR THE BEST SLEEP OF YOUR LIFE?

OUR TOXIC CULTURE OF SLEEP

“Watching less TV and using my phone less is helping me to relax sooner.” – Jeff M., West Harrison, IN^*

Research from Sleep Number’s Social Command Center shows that some of the most popular online searches around sleep revolve around how little sleep people can get away with. People search things like “How little sleep do I need?” and “Can I function with 4 hours of sleep?”

This is all part of a troubling thread in our culture. We glorify people who sacrifice sleep for their jobs, their families, their communities. We also demonize people who sleep a lot as if that makes them lazy or uncommitted. There’s a level of guilt in taking care of ourselves and saying we need a break.

DONT PLAY GAMES WITH SLEEP. SLEEP IS TOO IMPORTANT.^**

According to one estimate, we lose around $63 billion every year in the U.S. from lost productivity due to inadequate sleep. On a personal level, sleep affects everything from our physical health to our energy level, memory, attentiveness, agility, creativity, resourcefulness, relationships with others and more. Poor sleep = unhappy life.

On the other hand, quality sleep is almost a miracle of goodness. Our bodies recover faster and perform better with adequate sleep. We look better, feel better and make better decisions when we are well rested.

The nation’s sleep deficit — both the quantity and quality of sleep — is a serious, unmet health need. While people have come to understand the importance of diet and exercise for good health, the essential role of sleep is often overlooked.

So, while you practice your new sleep schedule, take some time to explore your attitude about sleep. It’s quite possible
you haven’t given much thought to how you sleep.

Here are some prompts for your sleep journal to get you started:

• How did your household view sleep when you were growing up? Was it valued? Or were sleep and rest seen as
  optional?
• Do you admire people who say they don’t need sleep?
• Do you ever wish you slept less and lived more?
• Do you think of sleep as a reward for hard work?
• Do you ever take a sleep aid to help you fall asleep?
• Do you ever brag about pulling an all-nighter?
• Do you think everyone is capable of getting quality sleep, or only some people?

These questions are also great conversation starters for you, your family or a Sleep Champion. As you engage in this challenge, we hope you start thinking more about what sleep means to you and to the people you care about. The Sleep30^® Challenge by Sleep Number is about changing habits and behaviors, but it’s also about changing attitudes and beliefs.

HOW DOES IT WORK?

You’ll be guided through an easy-to-follow blueprint to slowly introduce good sleep habits and end bad ones for you and your loved ones. The challenge is structured around weekly goals and tasks that build on each other. After you complete each week, you’ll bring those behaviors forward into the next week, and the next. Over time, you’ll build a sustainable sleep practice that gets you focused on the quality sleep your body needs.

WHAT’S COVERED IN THE SLEEP30^® CHALLENGE

WEEK 1: Set yourself up for success – how to get your sleep environment ready
WEEK 2: Experience the best bedtime ever – routines you’ll be excited to do
WEEK 3: See how food and exercise impact sleep
WEEK 4: Learn how to better manage mental stress

WHEN WILL I SEE MY RESULTS?

Most people see big improvements by weeks two and three. After 30 days, expect to feel great. More energy and resilience. Increased focus, calm and kindness. In short, you’ll feel better equipped to tackle the day.

What do you wish you had more energy to do? #Sleep30

*Participant received InnerCircleSM Rewards points for doing challenge.
†Based on Sleep30^® Challenge participants from November 2018 to March 2019.
**Quality Sleep: The Center of a Healthy Life, 2017.