If you think NFL greatness starts on the field, think again.

For the Los Angeles Rams, peak performance begins the moment players go to sleep. While at training camp at Loyola Marymount University, the team shipped in 150 Sleep Number^® mattresses.

Why? Because when you're training for a shot at the Super Bowl, eight hours of optimized, high-quality sleep isn’t a luxury, it’s a game plan.

Not Your Average Training Camp

Led by head coach Sean McVay, the Rams are known for doing things differently. This team focuses on load management, rest and building a strong, connected team culture. Recovery isn’t just part of the plan, it is the plan.

That’s why this elite franchise pulled out all the stops off the field, creating a fully immersive, sleep-first environment at training camp. Think, 150 Sleep Number mattresses shipped in to replicate the high-performance sleep setup players rely on at home.

Trusted Tech for Elite Recovery

As the NFL’s Official Sleep and Wellness Partner, Sleep Number is a trusted name in the League when it comes to smarter training, but the Rams take it to another level. They're fully integrating smart sleep tech into their broader recovery ecosystem, combining sleep tracking insights from Sleep Number with on-field workload data and injury history to create custom training and recovery plans for each athlete.

"Our players' recovery is key to performance," said Reggie Scott, Rams’ SVP of Player Health and Performance. "The Sleep Number mattress helps us understand how our guys are sleeping and makes adjustments to personalize recovery in real-time. It’s a game-changer."

Year Two with Sleep Number

Sleep Number and the Rams are doubling down on better sleep, with 150 mattresses to help power the season ahead. When an elite team trusts your product by outfitting their Training Camp with it for a second year, it reinforces what we already know: Sleep Number mattresses are engineered to help with recovery.

"We’re proud to partner with teams like the Rams that prioritize health, wellness and innovation," said Amber Minson, Chief Marketing Officer at Sleep Number. "Smart sleep is no longer optional, it's essential. And the Rams get that."

And, the Rams have the highest adoption rate of any team, with 95% of players having a Sleep Number mattress.*

Why Better Sleep Matters for Everyone

This isn’t just about elite athletes. Whether you're training for game day or a Monday meeting, sleep impacts everything: focus, mood, energy and more. So, while the Rams chase victory under stadium lights, their success quietly starts each night on a Sleep Number mattress.

Want to sleep like a pro? Visit your local Sleep Number store or SleepNumber.com and discover how smart sleep can unlock your best performance.

*Based on the number of active roster players eligible for the NFL player Sleep Number^® bed program who purchased a bed between 7/23/18 and 12/13/24.