Sleep Number Releases its Newest Campaign Focused on the Value of Personalized Comfort Through Moments That Shape Everyday Life

Told through everyday moments, the spot shows how the brand’s new bed, ComfortMode™, adapts to evolving needs in every stage of life, for quality sleep night after night

MINNEAPOLIS, February 17, 2026 -- Sleep Number Corporation (Nasdaq: SNBR) debuted a campaign to highlight its newest product, marking a major shift in how the brand connects with consumers by moving beyond traditional mattress specs to focus on real-life moments. The ad is inspired by the insight that what you do today changes what you need tonight, and every moment deserves a great night’s sleep. Created in partnership with Fallon, the spot showcases ComfortMode, the company’s most comfortable mattress at a sub-$1,600 price point, creatively highlighting the ways the bed adapts to people’s changing lives to bring comfort.