At Sleep Number, we're committed to our customers & recognize and respect their privacy.
Frequently Asked Questions
What is the difference between Transaction & Engagement Information and SleepIQ Information? (click to read more)
Transaction & Engagement Information and SleepIQ Information are two separate types of information we collect, and they are used for different reasons. Transaction & Engagement Information is collected through a variety of touchpoints, such as our stores, events, websites, etc. and it does not include any information collected through SleepIQ technology. SleepIQ Information is information collected through your interactions with and use of SleepIQ technology.
Learn more about our collection and use of Transaction & Engagement Information and SleepIQ Information below.
We use a cookie on the SleepIQ app to enhance security, ensure the app is working properly, and to analyze the effectiveness of the app to assist us in improving its features to meet consumer needs and preferences. No sleep data is captured or shared through this cookie; only information about how you use the app is captured, such as to what pages you navigate and spend time reviewing to help us understand what customers find useful. Learn more below.
Do you use Personal Information to send advertising? (click to read more)
Your SleepIQ Information or sleep data is not used to target advertising.
Like most businesses, we do use some Transaction & Engagement Information to send you advertising. For example, we may use your name and address to send you direct mail advertisements, use your website browsing information and/or purchase decisions to provide you with online advertisements tailored to you, or use your email address to send you promotions and offers through email.
Learn more about our use of Transaction & Engagement Information to deliver relevant and helpful content below.
What do you do with my SleepIQ information? (click to read more)
We do not sell any of your SleepIQ Information or use it to target advertising.
We use SleepIQ information to provide you with SleepIQ services, such as providing your SleepIQ score and insights about your sleep and biometrics to help you sleep better. It is also used to ensure SleepIQ technology is functioning properly. SleepIQ Information that is stripped of personally identifiable information is used to analyze the performance of our products and develop new products and features. Access to SleepIQ Information is limited to us and trusted partners assisting us in enhancing security, ensuring the SleepIQ services work, and continuing to provide consumers with advanced features to improve your sleep.Learn more about SleepIQ Information below.
Can I control what SleepIQ Personal Information I send? (click to read more)
Yes. You can choose to disable the transmission of SleepIQ Personal Information at any time by turning on “Privacy Mode” in the SleepIQ app. This will stop the transmission of new SleepIQ Personal Information and the only information transmitted will be an indication that the air pump is online and generally operational. With Privacy Mode on, the SleepIQ app can still be used to control your Sleep Number® setting, the bed base, and other bed features; data needed to enable these features will be processed locally at your bed and will not be transmitted to us. Some features, such as obtaining your SleepIQ score, will not be available with Privacy Mode on.
Collection and Use of Information (click to read more)
The kind of information we collect.
We collect a few types of information about or from you, including:
“Personal Information” – Information that identifies you or is linkable to you, including
“Transaction and Engagement Personal Information” and “SleepIQ Personal Information.”
- “Transaction & Engagement Personal Information” – This is Personal Information that is collected through a variety of touchpoints such as when you make a purchase or engage with is in our stores, through our websites, through social media, or at events. This does NOT include Personal Information collected through SleepIQ® technology.
- “SleepIQ Personal Information” – This is Personal Information that is collected through SleepIQ® technology.
- “Non-Personal Information” – Information that doesn’t identify you individually and is not linkable to you, including information that is collected in a manner that does not identify you individually and information that was collected as Personal Information but later de-identified to remove the information that could be used to identify you or link you to the information (“De-Identified Information”).
Transaction & Engagement Personal Information (click to read more)
We collect Transaction & Engagement Personal Information when you provide it to us or use our services. This includes, for example, when you:
- Place an order, such as purchasing a Sleep Number® bed or product
- Schedule a delivery
- Create a User Profile on our website
- Participate in a sweepstakes, promotion, or survey
- Apply for financing
- Visit one of our retail stores or our website
- Complete a warranty card, business reply card, or other form
- Send us an email, call us, or chat with us on the internet
- Provide us with your information at an event
- Interact with us through social media
- Use our or an affiliated loyalty program
- Participate in another activity with us, such as using any of our services (excluding SleepIQ technology)
We may also receive Transaction & Engagement Personal Information about You from other sources, such as public or government databases, social media platforms, joint marketing partners, or other partners and service providers (collectively “Third-Party Sources”).Click here for detailed information about our collection and use of Transaction & Engagement Personal Information.
SleepIQ Personal Information (click to read more)
We collect SleepIQ Personal Information through your use of SleepIQ® technology, including hardware, software, and mobile applications used to enable SleepIQ (collectively “SleepIQ”), including when you:
- Create a user profile in SleepIQ
- Use a Sleep Number® bed with SleepIQ enabled
- Use the SleepIQ mobile app
- Enter information into the SleepIQ mobile app
- Choose to connect SleepIQ with a Third-Party Service
You can choose to disable the transmission of SleepIQ Personal Information to us by turning on “Privacy Mode” in the SleepIQ app. This will stop the transmission of new SleepIQ Personal Information while Privacy Mode is on. The only information transmitted in Privacy Mode is that your pump is online and generally operational. With Privacy Mode on, the SleepIQ app can still be used to control the Sleep Number® setting, the bed base, and other bed features; data needed to enable these features will be processed locally on your device and will not be transmitted to us. Some features, such as obtaining your SleepIQ® score, will not be available with Privacy Mode on.
We do not sell any of your SleepIQ Personal Information or use it to target advertising. Click here for detailed information about our collection and use of SleepIQ Personal Information.Go to top
Use of Non-Personal Information and De-Identified Information (click to read more)
We may share and use for any purpose information that does not identify you individually and is not linkable to you, including: (1) information that is collected in a manner that does not identify you individually and (2) information that was collected as Personal Information but later de-identified to remove the information that could be used to identify you or link you to the information. We have internal policies prohibiting the re-identification of De-Identified Information.
Choosing to share your own information (click to read more)
You may choose to disclose your Personal Information through our ratings and reviews pages, social media pages, and other similar services to which you are able to post information and materials. Depending on the third-party page’s or service’s guidelines and policies, your posts may become public. We urge you to be mindful when deciding to disclose any information.
Sharing information with law enforcement, to meet legal requirements, or protect safety or legal rights (click to read more)
We may be required by applicable law or court order to share Personal Information with law enforcement or in a court proceeding, both in and outside the United States. For example, we may be required to disclose Personal Information to comply with legal process, respond to a valid court orders or subpoenas, or to the extent required to comply with valid government investigations. We may share Personal Information when we believe that such disclosure is reasonably necessary to enforce our End User License Agreement or other terms and conditions; to protect our operations or those of any of our affiliates; to protect the property, rights, or safety of others and ourselves; or to allow us to pursue available remedies or limit the damages that we may sustain. We may also transfer Personal Information in the event of an acquisition, dissolution, merger, sale, or other disposition of all or any portion of our assets, business, or stock, including a bankruptcy or similar proceeding.
Use of information after you de-activate your account(s) (click to read more)
Your choices and rights regarding the collection and use of your Personal Information (click to read more)
Ability to stop transmission of SleepIQ Personal Information
You can choose to disable the transmission of Personal Information to us through SleepIQ by turning on “Privacy Mode” in the SleepIQ app. This will stop the transmission of new Personal Information from SleepIQ while Privacy Mode is on. The only information transmitted in Privacy Mode is that your pump is online and generally operational. With Privacy Mode on, the SleepIQ app can still be used to control the Sleep Number® setting, the bed base, and other bed features; data needed to enable these features will be processed locally on your device and will not be transmitted to us. Some features, such as obtaining Your SleepIQ® score, will not be available with Privacy Mode on.
Ability to opt-out of marketing communications
To opt-out or discontinue receiving marketing communications from us, you can:
- Follow the instructions in a marketing email from us.
- Call 1-888-580-9237
- Send an email to: firstname.lastname@example.org
- Send a request to:
Sleep Number Corporation
Attn: DM Sales Support
1001 Third Avenue South
Minneapolis, MN 55404
Be sure to include your current contact information, such as your full name, address, phone number, and email address. Indicate specifically what type of marketing communication(s) and method(s) you desire to stop receiving. This will ensure we identify you correctly in our systems and accurately process your request. We will try to comply with your request as soon as reasonably practicable.
Please note that even if you opt-out of receiving marketing communications, you may still receive business-related notifications and communications, such as order confirmations, product recall information, loyalty program membership status and updates, and important administrative communications.
California residents - right to know
In the last 12 months, we have collected, used, and shared Personal Information as set forth in the “Collection and use of Personal Information” section of this policy. Sleep Number does not sell any data for monetary compensation. In the past 12 months, we have disclosed Personal Information to third parties who assist us in analyzing our marketing effectiveness and providing you with relevant content and advertising, which may qualify as a sale under California law. Such disclosures include the following types of Personal Information: your website interactions with us, including IP Address or other device identifiers. These disclosures do not relate to your interactions with SleepIQ or SleepIQ Personal Information. We do not knowingly sell the Personal Information of individuals under 16 without affirmative authorization.
California residents have a right to request information about the categories of Personal Information we have collected about them, the categories of sources from which the Personal Information was collected, the business reasons for collecting the Personal Information, specific pieces of Personal Information, and the categories of third parties with whom we shared Personal Information. This right is limited to seeking information about the preceding 12 months and such a request may only be made twice in a 12-month period.
If you submit a request regarding your Personal Information, we must be able to adequately verify your identity before fulfilling your request. To assist us in verifying your identity, please provide all requested information and we will use it to attempt to verify your identity based on the information available in our system. If we are unable to successfully verify your identity, we may refuse to provide information or alter the scope of our response out of caution and respect to your Personal Information.
If you are a California resident and want to submit a request, please go to www.sleepnumber.com/request-personal-data. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store.Go to top
California residents - right to delete
California residents have a right to request that we delete Personal Information about them in our possession, subject to certain exceptions. Under California law, we may elect to de-identify or aggregate Personal Information instead of deleting the information.
If you submit a request to delete information, we must be able to adequately verify your identity before fulfilling your request. To assist us in verifying your identity, please provide all requested information and we will use it to attempt to verify your identity based on the information available in our system. If we are unable to successfully verify your identity, we may refuse your request or alter the scope of our response out of caution and respect to your Personal Information.
If you are a California resident and want to submit a request, please go to www.sleepnumber.com/delete-personal-data. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store.
California residents - right to opt-out
Sleep Number does not sell any data for monetary compensation. In the past 12 months, we have disclosed Personal Information to third parties who assist us in analyzing our marketing effectiveness and providing you with relevant content and advertising, which may qualify as a “sale” under California law. California residents may request to opt-out of these disclosures and the use of certain cookies and similar technologies as described in the “What cookies we use and why” section.
If you are a California resident and want to submit an opt-out request, please go to www.sleepnumber.com/opt-out-selling. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store.
California residents - right to use of authorized agent
California residents may make requests through an agent authorized to act on your behalf. To accept a request from an authorized agent, we will require proof that they have been duly authorized. We will also need you to verify your identity unless the authorized agent has power of attorney pursuant to Probate Code sections 4000 to 4465. We may deny requests from an agent that does not submit proper authorization or if we are unable to complete the required identity verification.
Nevada specific rights
We do not currently sell any personal information under Nevada law, nor do we plan to do so in the future. However, if you are a consumer in the State of Nevada, you may submit a request to opt-out of the future sale of certain of your personal information, as defined by Nevada law, by contacting us at Legal@sleepnumber.com. Please include “Opt-Out Request Under Nevada Law” in the subject line and body of your message.Go to top
Information security (click to read more)
We seek to use reasonable physical, electronic, and procedural security safeguards and take reasonable precautions to protect against the loss, misuse, and unauthorized access of your Personal Information. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. While we may provide certain encryption technologies and use other reasonable precautions to protect your confidential information and provide suitable security, we cannot guarantee that any information transmitted through the Internet is secure, or that such transmissions are free from delay, interruption, interception or error. If you believe that your interaction with us is no longer secure, please contact us immediately at the number provided in the “Our contact information” section.
Information about/from children (click to read more)
The website is not intended to attract children under the age of 16. By using the website, you affirm that you are more than 18 years of age, or an emancipated minor over the age of 16. THE WEBSITE IS NOT INTENDED FOR CHILDREN UNDER 16 WHO ARE UNACCOMPANIED BY THEIR PARENT(S) OR LEGAL GUARDIAN(S).
If you desire to prevent further collection of your child’s Personal Information, you should deactivate their profile and uninstall SleepIQ from the device(s) used by your child. If you change your mind, we may not be able to reactivate the child’s profile.
No products or services offered for use in the European Union (click to read more)
Do not track signals (click to read more)
California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently is not an industry standard for recognizing or honoring DNT signals, like many websites and online services, we do not respond to them at this time.
Your responsibilities regarding security and using our services (click to read more)
To access certain features of our services, we may require the use of encryption technologies provided for your protection. We use reasonable precautions to protect the privacy of your username, password, Sleep Number account, and SleepIQ profile information and to ensure that information collected through our services is not lost, misused or altered inappropriately by administering security measures. You are ultimately responsible for protecting your username, password, Sleep Number account, and SleepIQ profile information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies. Please immediately notify us of any unauthorized use of your username, password, Sleep Number account, and/or SleepIQ profile, and/or any other breach of security.
Content found on our websites, in our and our authorized dealers’ advertisements, or provided through our products or services, including SleepIQ, is for informational purposes only, and under no circumstance should you construe such information as medical advice, diagnosis, or treatment. We do not intend any of our content, products, or services to replace medical care, medical diagnosis, or the relationship between you and your physician or other medical provider. You should always consult with a physician or healthcare professional regarding any concerns you have relating to your health, especially before you start or stop any particular health-related regimen. Never delay seeking or disregard professional medical advice because of something related to our content, products, or services.
Through your use of the SleepIQ, you may have access to certain biometric and sleep-related information regarding you and any person that uses your bed. We do not provide the information in real time and the information, as provided, is not an equivalent or substitute for medical or scientific sleep monitoring analysis or techniques used by sleep doctors and scientists, such as polysomnography and actigraphy. In some cases, the information is generated by averaging, correlating, or otherwise calculating raw data being captured. We intend the information to be informational only and you should not use the information as a substitute for medical care or diagnosis, including, without limitation, the proper supervision of either a medical condition or person. For example, nobody should use the services to monitor a person of limited mobility or who is at risk of a fall to ensure that they remain in bed, or to monitor someone with sleep apnea to ensure they are breathing. We undertake no responsibility or liability with respect to use of the information to ensure your or any other person’s health or safety.
Sleep Science Research (click to read more)
If you agree to participate in Sleep Number’s Sleep Science Research, the data collected through your use of SleepIQ and information you provide to us as part of the study (collectively, “your study data”) may be analyzed to determine links and relationships between your SleepIQ data and the information you self-report, as they relate to the specific research being performed. We will provide you details of the specific study and how your study data will be used, for your consent before using your study data in Sleep Science Research.
If you consent to participate, we may share your study data with our research partners.
Changing your contact information (click to read more)
You can change your contact information by logging into your account or contacting us in accordance with the “Contact Information” section below.
End User License Agreement (click to read more)
Your use of SleepIQ is governed by Our SleepIQ End User License Agreement (“EULA”) at www.sleepnumber.com/sleepiq-end-user-agreement. You are responsible for reading, understanding, and abiding by the terms of the EULA.
Our contact information (click to read more)
|Mail:||Sleep Number Corporation
1001 Third Avenue South
Minneapolis, MN 55404
Last Updated: September 15, 2020