comfort is here

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Unlock exclusive savings* on comfort you personalize, every night and over time.

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Check your inbox for your exclusive offer!

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Thanks for
signing up!

A sleep professional will contact you between 11:00 am - 7:00pm.

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Share savings with
friends & family

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Share an additional 5% off smart beds and bases* and earn $ rewards^†

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*Offer valid 7/20/26 at 12:00 a.m. PT – 12/31/26 11:59 p.m. PT. Excludes clearance items. Must present and surrender coupon code at time of purchase. One-time use only. No cash value. Not valid on returns, exchanges or previous purchases. Coupon may not be duplicated, transferred or sold. We are not responsible for lost or stolen coupons. Mattress must be purchased to receive offer. Offer cannot be used in conjunction with any coupons. Restrictions may apply. 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Save up to $900 on NEW ComfortNext^™ Lux Mattress Shop sale

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Click here for a printable version of our Privacy Policy.

","612684534f804e006e7092f6","faq_list","3.31 Privacy Policy",{"_3813":3814},"faqs","[{\"faq_list_options\":\"Expand-first\",\"sectionId\":\"\",\"title\":\"\",\"subHeadline\":\"\",\"faq\":[{\"id\":\"d1fd38f3-406e-48e4-823c-e3814424c77a\",\"question\":\"About this Privacy Policy\",\"answer\":\"

This Privacy Policy applies to SNBR Inc. and Sleep Number Retail Corporation, (collectively “Sleep Number”, “we”, or “us”) and to the information we obtain about consumers during the course of our business or when individuals are purchasing our products or using our products or services. This can include any person who uses our products or services or who you let use the product or services, for example, if you create a Sleep Numbersleeper profile in the Sleep Number app for your spouse/partner, family members, or children. When we use the words “you” or “your,” it includes you and any such individual you allow to use the products or services.

\\n

This Privacy Policy applies to any of your interactions with us and describes our privacy practices with respect to any information we collect about you from any source. If you submit any information relating to another person, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

\\n

Our websites and mobile applications may contain links to other websites that are operated by third parties. This Privacy Policy does not apply to, and we are not responsible for, the privacy practices or the content of these other websites. Please read the privacy notices and policies of the other websites to learn how these third parties collect, use, share, and secure information about you.

\\n

We may provide the opportunity for you to interface with one or more third-party services, including connecting third party applications and/or platforms with our apps (collectively, “Third-Party Services). We may also receive information and data regarding you and your use of such Third-Party Service (“Third-Party Information”). You may cease use of a Third-Party Service at any time. This Privacy Policy governs the collection, ownership, storage, and use of Third-Party Information by us. The Third-Party Service’s privacy notice or privacy policy governs their collection, ownership, storage, and use of Third-Party Information. Be sure to read all Third-Party Service’s privacy notices and policies.

\"},{\"id\":\"679f4988-2a92-4f15-8f92-bc830b1e8417\",\"question\":\"How We Collect and Use Personal Information\",\"answer\":\"

We collect a few types of information about or from you:

\\n

“Personal Information” – Information that identifies you or is linkable to you, including “Transaction and Engagement Data” and “Sleep Health Data.”\\n
- “Transaction & Engagement Data” – This is Personal Information that is collected through a variety of touchpoints such as when you make a purchase or engage with us in our stores, through our websites, through social media, or at events. This does NOT include Personal Information collected SleepIQ technology.
- “Sleep Health Data” – This includes Personal Information collected through your use of a Sleep Number mattress with SleepIQ technology, when you use the Sleep Numberapp.
\\n

\"},{\"id\":\"2a671b9a-843f-493a-83c1-e3117b28836c\",\"question\":\"Transaction & Engagement Data\",\"answer\":\"

We collect Transaction & Engagement Data when you provide it to us or use our services. This includes, for example, when you:

\\n

Visit one of our websites
Visit one of our retail stores
Place an order, such as purchasing a Sleep Number mattress or product
Schedule a delivery
Create a user profile on our websites
Participate in a sweepstakes, promotion, or survey
Apply for financing
Complete a warranty card, business reply card, or other form
Send us an email, call us, or chat with us on the internet
Provide us with your information at an event
Interact with us through social media
Use our or an affiliated loyalty program
Participate in another activity with us, such as using any of our services (excluding SleepIQ technology and the SleepNumberapp)

\\n

We may also receive Transaction & Engagement Data about you from other sources, such as public or government databases, social media platforms, joint marketing partners, or other partners and service providers (collectively “Third-Party Sources”).

\\n

Click here for detailed information about our collection and use of Transaction & Engagement Data.

\"},{\"id\":\"b19cdaf0-9b4a-4c12-a516-d7d2bafc2718\",\"question\":\"Sleep Health Data\",\"answer\":\"

SleepIQ Technology and Sleep Number App

\\n

We collect Sleep Health Data when you:

\\n

Use a Sleep Number mattress with SleepIQ technology
Create a Sleep Number sleeper profile in the Sleep Number app
Use the Sleep Numberapp
Enter information into the Sleep Number app
Choose to connect the Sleep Number app with a Third-Party Service

\\n

Your use of SleepIQ technology enables us to provide you with SleepIQ services. SleepIQ services include data collection, data analysis, and inferences we may draw from your Sleep Health Data, aggregated data from SleepIQ technology, or sleep science insights to provide you with personalized content (“SleepIQ Services”).

\\n

When using a Sleep Number mattress with SleepIQ technology, you can choose to disable the transmission of Sleep Health Data to us by turning on “Privacy Mode” in the Sleep Numberapp. This will stop the transmission of new Sleep Health Data while Privacy Mode is on. We will continue to maintain the Sleep Health Data that we have already collected from you, but in Privacy Mode the only information transmitted to us is your app and remote interactions, and that your pump is online and generally operational. With Privacy Mode on, the Sleep Numberapp can still be used to control the Sleep Number setting, the bed base, and other bed features; data needed to enable these features will be processed locally on your device and will not be transmitted to us. Some features, such as obtaining your SleepIQ score, will not be available with Privacy Mode on. If you later turn off Privacy Mode, this will resume the transmission of Sleep Health Data.

\\n

The Sleep Health Data that we collect from you through your use of SleepIQ technology may be considered “sensitive data” or “consumer health data” under the privacy laws of some states. We only process this information after we have received your consent. We obtain your consent through the Sleep Number app. You have the right to withdraw this consent at any time. You may withdraw your consent by contacting customer service at 1-800-554-0184, or through Account Settings in the Sleep Numberapp, to delete your Sleep Numbersleeper profile. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent. So that we can provide you the SleepIQ Services you have requested, we maintain your Sleep Health Data until you withdraw your consent or otherwise notify us that you are no longer using the services and submit a verified request to delete this information.

\\n

The Sleep Health Data we collect from you varies depending on which Sleep Number mattress you use and how you choose to use the Sleep Numberapp, including your use of Privacy Mode.

\\n

For detailed information about the Sleep Health Data we collect, and how we use this data, see our Sleep Health Data Privacy Policy.

\\n

Breathe IQ App

\\n

The BreatheIQ app was discontinued on January 30^th, 2026.

\\n

Following the discontinuation of the BreatheIQ app, we have not retained your snore recordings, measurements, or any other data associated with your use of BreatheIQ. We will continue to retain your transactional information, including your purchase information, name, email address, and phone number, consistent with the Transaction & Engagement Data section of our Privacy Policy.

\\n

\"},{\"id\":\"a2d436a8-2dfc-4817-aa0b-e9972bb718fe\",\"question\":\"How Information is Shared\",\"answer\":\"

\\n

With Our Corporate Affiliates

\\n

We may share your Personal Information with our parent company, subsidiaries, and other corporate affiliates for use in ways that are consistent with this Privacy Policy.

\\n

Trusted Vendors and Partners
So that we can provide our products and services to you we share Personal Information with
select vendors and business partners for the purposes identified in the Transaction & Engagement Data and Sleep Health Data sections of this Privacy Policy.

\\n

We disclose certain types of Personal Information to advertising and marketing partners who assist us in analyzing our marketing effectiveness along with social media platforms to provide you with relevant content and advertising, which may qualify as “selling” or sharing Personal Information for “targeted advertising” under the laws of some states. Such disclosures include the following types of Transaction & Engagement Data: your name, address, phone number, email address, your website interactions with us, products or services considered, and your IP Address or other device identifiers. These disclosures do not include your Sleep Health Data. Learn how you can opt-out of these types of disclosures in the Privacy Rights and Choices section of this Privacy Policy.

\\n

Parties to Business Transfer
We may disclose Personal Information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.

\\n

Government Entities, Law Enforcement, or other Third Parties
We may share your Personal Information with government entities, law enforcement, insurers, courts, or other third parties where we believe it is necessary comply with applicable law or court order.

\\n

Sharing De-identified Data
We may share and use for any purpose information that does not identify you individually and is not linkable to you, including: (1) information that is collected in a manner that does not identify you individually and (2) information that was collected as Personal Information but later de-identified to remove the information that could be used to identify you or link you to the information (“De-Identified Information”). We will not attempt to re-identify De-Identified Information.

\\n

Your Choice to Share Information
You may choose to disclose your Personal Information through our ratings and reviews pages, social media pages, and other similar services to which you are able to post information and materials. Depending on the third-party page’s or service’s guidelines and policies, your posts may become public. We urge you to be mindful when deciding to disclose any information.

\\n

\"},{\"id\":\"9dcce2f4-d39e-40ba-82a5-f631f3db940a\",\"question\":\"How Long We Keep Your Personal Information\",\"answer\":\"

We will only retain your Personal Information for as long as is necessary to carry out the purposes set out in this Privacy Policy. This means we will retain your Personal Information for the periods of time described below, unless extending the retention period is required or permitted by law.

The criteria we use to determine the retention period for Personal Information include:

\\n

Your relationship with us;
Whether the Personal Information is required to provide you products and services, including fulfilling our warranty obligations;
Whether the Personal Information is necessary to maintain transaction and business records;
Whether the Personal Information can be de-identified or anonymized;
The technical feasibility of deleting the Personal Information; and
Whether we have a legal obligation or right to keep the Personal Information for a specific period of time.

\\n

\"},{\"id\":\"efa3b853-e08a-4433-9899-b61b195effe3\",\"question\":\"How We Protect Your Personal Information\",\"answer\":\"

We maintain reasonable physical, electronic, and procedural security safeguards and take precautions to protect against the loss, misuse, and unauthorized access of your Personal Information. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. While we may provide certain encryption technologies and use other reasonable precautions to protect your confidential information and provide suitable security, we cannot guarantee that any information transmitted through the Internet is secure, or that such transmissions are free from delay, interruption, interception or error. If you believe that your interaction with us is no longer secure, please contact us immediately at the number provided in the “Contact Sleep Number” section of this Privacy Policy.

\"},{\"id\":\"4170e342-b826-4042-b651-280334679ee0\",\"question\":\"Your Privacy Choices and Rights\",\"answer\":\"

We believe that all individuals should have choices with respect to their Personal Information. That is why we provide you the choices regarding your Personal Information set out below, including to limit what information you share with us, opt-out of marketing communications and some disclosures, and to know, correct, and delete your Personal Information subject to some exceptions.

Request to Know

We have collected, used, and shared Personal Information as set forth in the How We Collect and Use Personal Information section of this policy. You can request information about the categories of Personal Information we have collected about you, the categories of sources from which the Personal Information was collected, the business reasons for collecting and sharing the Personal Information, the specific pieces of Personal Information we have collected, and the third parties with whom we shared Personal Information. To the extent that it is technically feasible, we will provide this information to you in a portable format. f you would like to submit a request to know, please go to www.sleepnumber.com/privacy-form. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store.

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Request to Delete

You can request that we delete Personal Information about you in our possession, subject to certain exceptions. For example, we keep Personal Information about you and your use of our products and services for as long as necessary to provide you continued service for your Sleep Number® products; honor your warranty; contact you regarding product recalls or policy updates; preserve product and transactional information needed to guard against malicious, deceptive, fraudulent, or illegal activity; and for other lawful, solely internal uses described in this Privacy Policy. Additionally, we may elect to de-identify or aggregate Personal Information instead of deleting the information.

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If you would like to submit a request to delete, please go to www.sleepnumber.com/privacy-form. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number store.

Request to Correct

If you believe that Personal Information we maintain about you is inaccurate you can request that we correct this information. If we are able to verify that the information is inaccurate, we will correct this information.

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If you would like to submit a request to correct, please go to www.sleepnumber.com/privacy-form. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number store.

Request to Appeal

If we did not act on your privacy request, you can appeal this with us. If you would like to submit a request to appeal, please go to www.sleepnumber.com/privacy-form. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number store.

Opt-Out of Sale and Sharing

We do not sell your Personal Information for money. We disclose Personal Information to advertising and marketing partners who assist us in analyzing our marketing effectiveness and social media platforms to provide you with relevant content and advertising, which may qualify as “selling” or sharing Personal Information for “targeted advertising” under the laws of some states. Such disclosures include the following types of Transaction & Engagement Data: your name, address, phone number, email address, your website interactions with us, products or services considered, and your IP Address or other device identifiers. These disclosures do not relate to your interactions with SleepIQ technology or Sleep Health Data.

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If you would like to Opt-Out of these disclosures, please go to https://www.sleepnumber.com/privacy-form?opt-out. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number^® store. We also recognize opt-out preference signals, like the Global Privacy Control browser signals, as opt-out of sale and sharing requests. To process your request through an opt-out preference signal you must use a browser supporting the preference signal.

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Verifying Your Identity

For certain requests we require that you provide your first and last name, email address, phone number, and postal address. The information that you provide will be analyzed to determine whether we can reasonably verify your identity. To assist us, please provide all requested information and we will verify your identity by matching information that you provide with information that we maintain and have determined to be reliable for the purposes of verification. If we are unable to successfully verify your identity, we may refuse to provide information or alter the scope of our response out of caution and respect to your Personal Information.

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Submitting a Request Through an Authorized Agent

You may make any of these privacy requests through an agent authorized to act on your behalf. To accept a request from an authorized agent, we will require proof that they have been duly authorized. We will also need you to verify your identity unless the authorized agent has power of attorney pursuant to applicable law. We may deny requests from an agent that does not submit proper authorization or if we are unable to complete the required identity verification. An authorized agent can submit a request by emailing us at privacy@sleepnumber.com.

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Additional Privacy Choices

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Sleep Number App Privacy Mode

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When using a Sleep Number mattress with SleepIQ technology enabled, you can choose to disable the transmission of Sleep Health Data to us by turning on “Privacy Mode” in the Sleep Numberapp. This will stop the transmission of new Sleep Health Data from SleepIQ technology while Privacy Mode is on. We will continue to maintain the Sleep Health Data that we have already collected from you, but in Privacy Mode the only information transmitted is your app and remote interactions, and that your pump is online and generally operational. With Privacy Mode on, the Sleep Numberapp can still be used to control the Sleep Number setting, the bed base, and other bed features; data needed to enable these features will be processed locally on your device and will not be transmitted to us. Some features, such as obtaining your SleepIQscore, will not be available with Privacy Mode on.

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Opt-Out of Marketing
To opt-out or discontinue receiving marketing communications from us, you can:

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Follow the instructions in a marketing email from us.
Call 1-888-580-9237
Send an email to: unsubscribe@sleepnumber.com
Send a request to:
SNBR Inc.
Attn: DM Sales Support
1001 Third Avenue South
Minneapolis, MN 55404

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Be sure to include your current contact information, such as your full name, address, phone number, and email address. Indicate specifically what type of marketing communication(s) and method(s) you desire to stop receiving. This will ensure we identify you correctly in our systems and accurately process your request. We will try to comply with your request as soon as reasonably practicable.

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Please note that even if you opt-out of receiving marketing communications, you may still receive business-related notifications and communications, such as order confirmations, product recall information, loyalty program membership status and updates, and important administrative communications.

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Push Notifications
If you opt-in on your device, Sleep Number may occasionally send you push notifications through the Sleep Number App with updates, notices and other information that may be of interest to you. You may at any time opt-out from receiving these types of communications by changing the settings on your device.

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\"},{\"id\":\"0b42b4af-3da2-446a-8b22-08383f60b28c\",\"question\":\"What Cookies We Use and Why\",\"answer\":\"

Our Use and Your Choices

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We use cookies and similar tools to enable the functionality of our website and services, to assess and improve our website and services, and in some cases advertise to you.

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Cookies are text files, containing small amounts of information, which are stored on your device when you visit websites. The use of cookies and similar tools is very common and frequently used by websites and mobile apps for analytics purposes. Cookies help you navigate efficiently, improve your browsing experience and help us analyze how our services are being used, remember your preferences, deliver more relevant and tailored content, and improve the security, performance, and usability of our services. “Pixels” or “web beacons” are tools similar to cookies.. Such information includes your website interactions with us, products or services purchased or considered, and your IP Address or other device identifiers.

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To enable and improve your browsing and use experience, we use cookies and similar tools for the purposes described in the table below for our websites:

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\\n Purpose of cookies and tools \\n	\\n Description \\n
\\n Authentication \\n	\\n To help us show you the right information when you login to our services and let you navigate from page to page while remaining signed-in. \\n
\\n Security \\n	\\n To help us detect, prevent, and mitigate malicious and fraudulent activities on our services and enable other security features. \\n
\\n Performance of the website \\n	\\n To make our website work and enable you to move around the website and use its features. Without these tools, features that are necessary for you to use the website, such as load balancing or remembering items in your shopping basket, can't be provided. \\n
\\n Analytics and Research \\n	\\n To collect information about how people are using our website. For example, analyzing which pages are visited the most often or how visitors are moving from one page to another and getting the information they are seeking. These tools provide us with analytical information about how our websites are performing and how we can improve them. \\n
\\n Preferences and Settings \\n	\\n To enable your device to remember your preferences so you do not have to reset them every time you visit. \\n
\\n Social Media Plugins \\n	\\n To enhance your internet experience and to make the sharing of content easier, some of the pages on our services contain tools or applications that are linked to third party social media service providers, for example Facebook and Twitter. Through these tools, the social media service provider may set its own cookies on your device. We do not control these cookies and if you choose to share content, you should check the social media service provider’s website for further details about how they use cookies. \\n
\\n Advertising \\n	\\n To help deliver advertisements that are relevant and tailored to your interests, limit the number of times you see the same advertisement, and measure our advertising effectiveness. The information collected from these tools may be shared with other organizations such as advertising platforms, which means after you are done using our websites you may see our advertisements elsewhere on the Internet.. These advertising platforms may also associate this information with other information about you so that we can learn more about our website visitors and send you marketing communications through other channels, such as email and/or direct mail. See your options regarding these tools below. \\n

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We use cookies and similar tools in the Sleep Number app for the following reasons to enable and improve your experience:

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\\n Purpose of cookies and tools \\n	\\n Description \\n
\\n Authentication \\n	\\n To help us authenticate you and show you the right information when you login. These types of cookies let you navigate within the app without having to sign in over and over. \\n
\\n Security \\n	\\n To help us detect, prevent, and mitigate malicious and fraudulent activities and enable other security features. \\n
\\n Analytics and Research \\n	\\n To collect information about the use of the app. For example, analyzing the features or functionality that are used, how frequently, and whether the features are working properly. This provides us with analytical information about how the SleepIQ technology is performing and how we can improve. \\n

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We do not use cookies or similar tools in the Sleep Number app for advertising.

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Manage Cookies Via Your Browser Settings

\\nYou can use the browser that you are using to view this website to enable, disable, or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note that if you set your browser to disable cookies, you may not be able to access secure areas of our websites and parts of our websites may not work properly. You can find more information about changing cookie settings at www.allaboutcookies.org.

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Opt-out of Certain Cookies and Similar Tools

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If you would like more information about cookies and targeted advertisements or to opt out of having this information used by companies that are part of the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA), please visit the NAI at www.networkadvertising.org/choices or the DAA at http://optout.aboutads.info/.

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Most of the tools we use are for internal purposes or to obtain analysis from our service providers. Other tools are used to re-target advertisements and to identify target segments for our advertising. With respect to a few such third-party tools, our third-party partners may obtain your IP Address and other cookie information and may use the information for purposes beyond providing us with services. For more information about such tools and methods to opt-out of these tools, please follow the links for NAI or DAA above or the links for specific tools below:

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\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n

Acuity	Dax
Bing	Verizon
OwnerIQ	Sightly
Pinterest

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We may also use Facebook services to deliver our ads to you. You can control how Facebook uses data to show you ads by turning off ads based on interests or your relationship with specific advertisers. For further information, please visit Facebook to learn more about Facebook ads and to update your settings:

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\"},{\"id\":\"e8af7d2a-061b-414e-9ba2-7104b0895c0f\",\"question\":\"Children's Privacy\",\"answer\":\"

Our websites are not directed to anyone under the age of 18. By using our websites, you affirm that you are more than 18 years of age.

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With respect to SleepIQ technology, we may collect, store, and use Sleep Health Data about a child. Such collection occurs when you create a Sleep Number^®sleeper profile on behalf of your child or the extent you allow your child to use a mattress you purchased with SleepIQ technology. We only collect personally identifiable information reasonably necessary to provide services requested by the child’s parent(s) or legal guardian(s), and only after we receive parental/legal guardian consent for such collection. YOU ACKNOWLEDGE AND AGREE THAT THE ACT OF YOU CREATING A PROFILE FOR A CHILD OR OTHERWISE ALLOWING YOUR CHILD TO USE A MATTRESS WITH SLEEPIQ TECHNOLOGY ENABLED IS YOUR PARENTAL/LEGAL GUARDIAN CONSENT FOR THE COLLECTION, USE, AND SHARING OF PERSONAL INFORMATION AND USAGE INFORMATION ABOUT AND FROM THAT CHILD, AS PERMITTED IN THIS PRIVACY POLICY.

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We will not intentionally collect Personal Information about a child unless you create a Sleep Numbersleeper profile for your child. The Personal Information we may collect if you create a Sleep Numbersleeper profile for your child, and how we use this information, is detailed in the Sleep Health Data section of this Privacy Policy. We do not share this Personal Information with third parties except in the limited circumstances described in the How Information is Shared section of this Privacy Policy. We do not knowingly advertise or market to children. We will maintain the confidentiality, security, and integrity of information we collect about a child, including by taking reasonable steps to release such information only to parties capable of maintaining its confidentiality and security.

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As a parent, you have the right to review the Personal Information we have collected about your child, correct any inaccurate Personal Information that we maintain, delete the Personal Information we have collected about your child, or withdraw your consent for further collection or use of your child’s Personal Information. To exercise these rights please email privacy@sleepnumber.com or call 1-800-554-0184. Should you withdraw your consent for us to collect and use your child’s Personal Information, certain services and features may no longer be available.

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Parents and legal guardians should be aware that while this Privacy Policy will govern our use of Personal Information, information that is voluntarily given by a child – or others – in email exchanges, bulletin boards or the like may be used by other parties to generate unsolicited communications. We encourage all parents and legal guardians to instruct their children in the safe and responsible use of their Personal Information while using the Internet and mobile applications.

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\"},{\"id\":\"7a7c48ef-6ea9-4861-b13b-e25ddfcdcb4f\",\"question\":\"Sleep Science Research\",\"answer\":\"

If you agree to participate in Sleep Number’s Sleep Science Research, the data collected through your use of SleepIQ technology and information you provide to us as part of the study (collectively, “your study data”) may be analyzed to determine links and relationships between your study data as it relates to the specific research being performed. Before using your study data in Sleep Science Research we will provide you details of the specific study, how your study data will be used, and how we may share your study data with our research partners for your consent.

\"},{\"id\":\"74b8ab7e-dfe3-4287-bd0f-20bce36fa3a8\",\"question\":\"Notice for California Residents\",\"answer\":\"

Personal Information We Collect

In the last 12 months we have collected the following categories of Personal Information: identifiers (such as contact information and device identifiers), demographic information (such as gender and age), commercial information (such as transaction information and information about the product or services purchased, obtained, or considered), internet or other electronic network activity information (such as browsing history and your interactions with our website), geolocation data (such as location information from an IP address), audio, electronic, visual, or similar information (such as customer service call recordings), health/sleep data (such as the information collected through theSleepIQ technology or if you used the BreatheIQ app), and inferences drawn from the above. We collect and use this Personal Information to provide, analyze, administer, enhance, and personalize our products, services, and advertising/marketing efforts and to communicate with you on these and other topics. We collect this Personal Information directly from you, such as when you make a purchase in our store or use our apps. We also collect this Personal Information from other sources, such as publicly available databases and joint marketing partners, when they share the information with us.

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A more detailed description of the Personal Information we collect, along with our sources for this information, and our purpose for using this information is included in the Transaction & Engagement Data and Sleep Health Data sections of this Privacy Policy. We only share this Personal Information with third parties in the limited circumstances described in the How Information is Shared section of this Privacy Policy.

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We do not sell your Personal Information for money. We disclose Personal Information to third party vendors who assist us in analyzing our marketing effectiveness and providing you with relevant content and advertising, which may be considered “selling” or “sharing” information for targeted advertising under California law. In the last 12 months, these disclosures include the following types of Personal Information: your name, address, phone number, email address, your website interactions with us, products or services considered, and your IP Address or other device identifiers. These disclosures do not relate to your interactions with SleepIQ technology or Sleep Health Data. We do not knowingly sell the Personal Information of individuals under 16 without affirmative authorization.

Retention Period

We will only retain your Personal Information for as long as is necessary to carry out the purposes set out in this Privacy Policy. The criteria we use to determine the retention period for Personal Information include:

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Your relationship with us;
Whether the Personal Information is required to provide you products and services, including fulfilling our warranty obligations;
Whether the Personal Information is necessary to maintain transaction and business records;
Whether the Personal Information can be de-identified or anonymized;
The technical feasibility of deleting the Personal Information; and
Whether we have a legal obligation or right to keep the Personal Information for a specific period of time.

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For more information about how long we keep certain pieces of Personal Information see the How Long We Keep Your Personal Information section of this Privacy Policy.

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Sensitive Personal Information We Collect

The health and sleep data we collect from you through your use of SleepIQ technology or the BreatheIQ app may be considered “sensitive personal information” under California law. We detail our purpose for using and sharing this information in the Sleep Health Data section of this Privacy Policy. As described in this section, we limit our use of this information only to what is reasonably necessary to provide you the services requested.

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California Privacy Rights

If you are a California resident, you have the following privacy rights:

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Right to Know: You can request information about the categories of Personal Information we have collected about you, the categories of sources from which the Personal Information was collected, the business reasons for collecting and sharing the Personal Information, the specific pieces of Personal Information we have collected, and the third parties with whom we shared Personal Information.
Right to Delete: You can request we delete Personal Information about you in our possession, subject to certain exceptions.
Right to Correct: You can request that we correct any inaccurate Personal Information that we maintain about you.
Right to Opt-Out Sale and Sharing: Sleep Number does not sell any data for money. We disclose Personal Information to advertising and marketing partners who assist us in analyzing our marketing effectiveness and social media platforms to provide you with relevant content and advertising, which may be considered “selling” or “sharing” information for targeted advertising under California law. California residents may request to opt-out of these disclosures along with the use of certain cookies and similar technologies as described in the Cookie Policy If you would like to Opt-Out of these disclosures, please go to https://www.sleepnumber.com/privacy-form?opt-out. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store. We also recognize opt-out preference signals, like the Global Privacy Control browser signals, as opt-out of sale and sharing requests.

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If you submit a request to know, delete, or correct your Personal Information, we require that you provide your first and last name, email address, phone number, and postal address. The information that you provide will be analyzed to determine whether we can reasonably verify your identity. To assist us, please provide all requested information and we will verify your identity by matching information that you provide with information that we maintain and have determined to be reliable for the purposes of verification. If we are unable to successfully verify your identity, we may refuse to provide information or alter the scope of our response out of caution and respect to your Personal Information.

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Additional information about these privacy rights and how to submit a request through an authorized agent can be found in the Your Privacy Choices and Rights section of this Privacy Policy. If you wish to submit a request for any of these rights, please go to www.sleepnumber.com/privacy-form. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store.

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California Shine the Light

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If you are a California resident you have right to request that we provide you with a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the preceding calendar year and b) the identity of those third parties. To exercise this right, please use the contact information listed below to contact us.

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Do Not Track Signals

Please note that while we do honor opt-out preference signals, like the Global Privacy Control, our websites do not recognize or respond to browsers “do not track” signals.

Nondiscrimination

Sleep Number will not discriminate against a California resident for exercising any of the rights under the California Consumer Privacy Act.

Financial Incentive Notice

You may choose to participate in the Sleep Number Sleep Number Rewards program, or other promotions, sweepstakes, and surveys that we offer from time to time (collectively “Programs”). Participants in these Programs may be able to earn rewards redeemable toward Sleep Number purchases, savings to share with friends and family, access to exclusive discounts, or chances to win specified offers or prizes. You can choose to withdraw from these Programs at any time by emailing privacy@sleepnumber.com.

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To participate in these Programs you may be asked to provide certain Personal Information. The Personal Information that we may collect from you to participate in these Programs is detailed in the Transaction & Engagement Data and Sleep Health Data sections of this Privacy Policy. Under California law these Programs may be considered a “financial incentive” provided for the collection of Personal Information. We do not assign a monetary value to your Personal Information. To the extent California law requires us to assign a value to Personal Information collected for the Programs, the financial incentives we offer as a part of these Programs are reasonably related to the value of the Personal Information to our business, based on our reasonable but sole determination. We estimate the value of the Personal Information by considering the expenses related to the collection, retention, and storage of the Personal Information and the expenses related to facilitating the Programs.

\"},{\"id\":\"3c2ebbc0-05a5-49cb-a510-ab64319ca2e4\",\"question\":\"Notice for Nevada Residents\",\"answer\":\"

Nevada Sale of Personal Information
We do not currently sell any Personal Information under Nevada law, nor do we plan to do so in the future. However, if you are a consumer in the State of Nevada, you may submit a request to opt-out of the future sale of certain of your Personal Information, as defined by Nevada law, by contacting us at privacy@sleepnumber.com. Please include “Opt-Out Request Under Nevada Law” in the subject line and body of your message.

\"},{\"id\":\"d22ed038-970b-45fb-b6d4-fc3bf58d1408\",\"question\":\"Other Important Information\",\"answer\":\"

No European Union Sales or Services

We only offer products or services in the United States; none of our products or services are intended for use in the European Union. You can only purchase our products if you are located in the United States. If you are visiting the website or using our services from the European Union and you disclose any Personal Information to us, please note that we may collect, transfer, and continue to use your Personal Information outside the European Union for any purposes and as otherwise described in this Privacy Policy.

Your Security and Service Use Responsibilities

To access certain features of our services, we may require the use of encryption technologies provided for your protection. We use reasonable precautions to protect the privacy of your username, password, Sleep Number account, and Sleep Numbersleeper profile information and to ensure that information collected through our services is not lost, misused or altered inappropriately by administering security measures. You are ultimately responsible for protecting your username, password, Sleep Number account, and Sleep Number sleeper profile information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies. Please immediately notify us of any unauthorized use of your username, password, Sleep Number account, and/or Sleep Numbersleeper profile, and/or any other breach of security.

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Content found on our websites, in our and our authorized dealers’ advertisements, or provided through our products or services, including the Sleep Number app and SleepIQ technology, is for informational purposes only, and under no circumstance should you construe such information as medical advice, diagnosis, or treatment. We do not intend any of our content, products, or services to replace medical care, medical diagnosis, or the relationship between you and your physician or other medical provider. You should always consult with a physician or healthcare professional regarding any concerns you have relating to your health, especially before you start or stop any particular health-related regimen. Never delay seeking or disregard professional medical advice because of something related to our content, products, or services.

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Through your use of SleepIQ technology, you may have access to certain biosignals and sleep-related information regarding you and any person that uses your Sleep Number mattress. We do not provide the information in real time and the information, as provided, is not an equivalent or substitute for medical or scientific sleep monitoring analysis or techniques used by sleep doctors and scientists, such as polysomnography and actigraphy. In some cases, the information is generated by averaging, correlating, or otherwise calculating raw data being captured. We intend the information to be informational only and you should not use the information as a substitute for medical care or diagnosis, including, without limitation, the proper supervision of either a medical condition or person. For example, nobody should use the services to monitor a person of limited mobility or who is at risk of a fall to ensure that they remain in bed, or to monitor someone with sleep apnea to ensure they are breathing. We undertake no responsibility or liability with respect to use of the information to ensure your or any other person’s health or safety.

\"},{\"id\":\"2319b65c-2112-489d-bfb2-61fc16c13799\",\"question\":\"Privacy Policy Updates\",\"answer\":\"

We reserve the right to change the terms of this Privacy Policy at any time, so we encourage you to review it periodically. The “Last Updated” legend at the bottom of this page indicates when this Privacy Policy was last revised. We will provide notice to you if these changes are material and, when required by applicable law, we will obtain your consent. We may provide this notice by email to you, by posting notice of such changes on our sites or applications, or by other means, consistent with applicable law and the content of the changes.

\"},{\"id\":\"4d0da9aa-dad8-413a-91e9-f464c6f8db03\",\"question\":\"User Agreement\",\"answer\":\"

You are responsible for reading, understanding, and abiding by the terms of the user agreement applicable to the products and services that you use.

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Your use of the Sleep Number mattress with SleepIQ technology is governed by our Sleep Number Smart Sleeper User Agreement, available at www.sleepnumber.com/sleepiq-end-user-agreement.

\"},{\"id\":\"uuid-e0a7ca82-a6f7-4dfe-b26d-a7f752106bc8\",\"question\":\"Contact Sleep Number\",\"answer\":\"

Mail: SNBR Inc.
1001 Third Avenue South
Minneapolis, MN 55404

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Phone: 1-888-250-4436

\\n

Email: privacy@sleepnumber.com

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Frequently asked questions

","[{\"id\":\"d21f3b90-ab93-4044-bec4-e6f3945ac378\",\"question\":\"What is Sleep Health Data?\",\"answer\":\"

We have updated our Privacy Policy, the SleepIQ Personal Information section is now the Sleep Health Data section.

\\n

Sleep Health Data is the information collected through your interactions with and use of the Sleep Number Sleep Wellness Technology (SleepIQ Technology) platform.

\\n

We do not sell any of your Sleep Health Data or use it for targeted advertising as defined by applicable laws.

\\n

We use Sleep Health Data to provide you with SleepIQ services, such as providing your SleepIQ score and insights about your sleep and biosignals to help you sleep better. It is also used to ensure the Sleep Wellness Technology platform is functioning properly. Sleep Health Data that is stripped of personally identifiable information is used to analyze the performance of our products and develop new products and features. Access to Sleep Health Data is limited to us and trusted partners assisting us in enhancing security, ensuring the SleepIQ services work, and continuing to provide consumers with advanced features to improve your sleep.

\\n

The Sleep Health Data that we collect from you may be considered “sensitive data” or “consumer health data” under the privacy laws of some states. We only process this information after we have received your consent. You have the right to withdraw this consent at any time. You may withdraw your consent by contacting customer service at 1-800-554-0184, or through Account Settings in the Sleep Number app, to delete your account.

\\n

A more detailed description of how we collect this information, the types of information that we collect, how we use this information, and your privacy rights related to this information is included in the Sleep Health Data section of our Privacy Policy.

\"},{\"id\":\"1e4e6294-c477-49f6-889a-50b61eea0563\",\"question\":\"What types of Personal Information do you collect?\",\"answer\":\"

Transaction & Engagement Data and Sleep Health Data are two separate types of Personal Information we collect, and they are used for different reasons. Transaction & Engagement Data is collected through a variety of touchpoints, such as our stores, events, websites, etc. and it does not include any information collected through the Sleep Number Sleep Wellness Technology platform. Sleep Health Data is information collected through your interactions with and use of the Sleep Number Sleep Wellness Technology platform.

\\n

Learn more about our collection and use of Transaction & Engagement Data and Sleep Health Data below.

\"},{\"id\":\"18f1461d-f513-496a-a927-b74ce5163ee4\",\"question\":\"Can I control what Sleep Health Data I send?\",\"answer\":\"

Yes. You can choose to disable the transmission of Sleep Health Data to us by turning on “Privacy Mode” in the Sleep Number app. This will stop the transmission of new Sleep Health Data while Privacy Mode is on. The only information transmitted in Privacy Mode is your app and remote interactions, and that your pump is online and generally operational. With Privacy Mode on, the Sleep Number app can still be used to control the Sleep Number^® setting, the bed base, and other bed features; data needed to enable these features will be processed locally on your device and will not be transmitted to us. Some features, such as obtaining your SleepIQ^® score, will not be available with Privacy Mode on.

\"},{\"id\":\"e1d40370-0488-4050-9d18-2a5902dc0610\",\"question\":\"Do you use Personal Information to send advertising? \",\"answer\":\"

Your Sleep Health Data is not used for targeted advertising as defined by applicable laws.

\\n

Like most businesses, we do use some Transaction & Engagement Data to send you advertising. For example, we may use your name and address to send you direct mail advertisements, use your website browsing information and/or purchase decisions to provide you with online advertisements tailored to you, or use your email address to send you promotions and offers through email.

\\n

Learn more about our use of Transaction & Engagement Data to deliver relevant and helpful content below.

\"},{\"id\":\"uuid-f8dd065c-4907-41e4-abd5-6ec88c59f35a\",\"question\":\"Do you use cookies or similar tools?\",\"answer\":\"

We use cookies and similar tools to enhance the function of our website and to provide you with tailored and relevant content. Some of the cookies we use are necessary to make the website function and to improve your experience using our website. We also use cookies and information about your browsing behavior to analyze the effectiveness of our website to ensure we adjust the website and content to meet consumer needs and preferences. Some of these tools are used to provide you with tailored and relevant content both on and off our website. Other cookies are needed to enhance security and ensure our website is working properly.

\\n

We use a cookie on the Sleep Number app to enhance security, ensure the app is working properly, and to analyze the effectiveness of the app to assist us in improving its features to meet consumer needs and preferences. No sleep data is captured or shared through this cookie; only information about how you use the app is captured, such as to what pages you navigate and spend time reviewing to help us understand what customers find useful.

\\n

Learn more in the What Cookies We Use and Why section of our Privacy Policy.

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your personal information is important to us. We use safeguards and take precautions to protect against the loss, misuse, and unauthorized access of your personal information. Learn more about how we protect your personal information in our Privacy Policy. 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Learn more about your privacy choices with Sleep Number in our Privacy Policy.",{"_3883":65,"_3884":65},[4104,4105,4106],{"_3779":4120,"_3781":53,"_3782":51,"_3783":51,"_1935":4121,"_11":4122},{"_3779":4113,"_3781":53,"_3782":51,"_3783":51,"_1935":4114,"_11":4115},{"_3779":4107,"_3781":53,"_3782":51,"_3783":51,"_1935":4108,"_11":4109},{"_3874":4072},[4110],"add71449-e4de-4259-90dc-9064e875026a",{"_2749":3767,"_11":4111,"_3767":4112,"_3789":3396,"_3790":3791,"_3792":3793,"_3794":3795,"_3796":3797,"_3798":3799,"_3800":3847},"e2bd91a5-a3db-4627-943d-13e59d1329cc","You have clear choices about your information.",{"_3874":4080},[4116],"eab76469-0286-43d4-b85f-0f34555dc7bc",{"_2749":3767,"_11":4117,"_3767":4118,"_3789":3396,"_3790":3791,"_3792":3793,"_3794":3791,"_3796":4119,"_3798":3799,"_3800":4079},"d2515f21-4342-4c22-85bb-2629030f6a95","PRIVACY CHOICES","upper",{"_3874":4072},[4123],"2dc7654e-4085-4b75-b7e2-3556d7c25981",{"_2749":4022,"_11":4124,"_15":4125,"_2867":4087,"_4088":4089,"_4090":4089,"_4091":4126,"_2629":93,"_3851":93,"_3854":53,"_3855":3856,"_3857":3856,"_3858":3859,"_3860":93,"_3861":3862,"_3863":93,"_3865":93},"84cdd3c1-8251-42b6-bb22-9b85309da2a5"," https://cdn.sleepnumber.com/image/upload/f_auto,q_auto:eco/v1674686534/workarea/content/assets/ykj8hla7bynxbkynhhal.png","Privacy choices",{"_3883":65,"_3884":65},[4129],{"_3779":4130,"_3781":53,"_3782":51,"_3783":51,"_1935":4131,"_11":4132},{},[4133],"1c4a60f2-adf5-4bee-a462-490d7010a362",{"_2749":3767,"_11":4134,"_3767":4135,"_3789":3396,"_3790":2901,"_3792":3793,"_3794":3795,"_3796":3797,"_3798":3799,"_3800":3801},"24b17102-2d30-4ee9-927f-c60823dcd45b","At Sleep Number we believe transparency is essential. 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