At Select Comfort Corporation (“Sleep Number”), we recognize and respect our customers' privacy. We value the relationship we have with our customers and are committed to respecting the confidentiality of your personal information.


The following privacy policy describes the information and privacy practices for Sleep Number® retail stores, our Web sites and mobile applications that contain a link to this Privacy Policy (including, Sleep Number social media pages, all other locations, occasions or events where your personal information is collected by or on behalf of Sleep Number, and any HTML-formatted email messages that we send to you that link to this Privacy Policy. By providing your personal information to Sleep Number, you consent to the information practices described in this policy. This privacy policy should be read together with our Legal Notices page.

Our Web sites and mobile applications may contain links to other sites that are operated by third parties. This privacy policy does not apply to, and we are not responsible for, the privacy practices or the content of these other sites. The inclusion of a link on the site does not imply endorsement of the linked site or service by us or by our affiliates. Please read the privacy policies of the other sites to learn how such third parties collect, use, share and secure your personal information.

When is Personal Information collected?

Personal Information” is information that identifies you as an individual, or relates to an individual person. We receive Personal Information when you provide it to us, such as when you:

  • Place an order
  • Schedule a delivery
  • Register with Sleep Number or set up a sleeper profile
  • Participate in a sweepstakes, promotion or survey
  • Apply for financing
  • Visit a Sleep Number store or Web site
  • Complete a warranty card
  • Send an e-mail
  • Call Sleep Number with questions or concerns
  • Participate in other activities with Sleep Number

We may also receive information about you from other sources, such as public databases, social media platforms and joint marketing partners.

Third Party Services: Sleep Number may provide the opportunity for You to interface with one or more third-party services, including via connection to third party applications and/or platforms (collectively, the “Third Party Services”). You decide whether and with which Third-Party Services You want to interface. If Sleep Number is receiving Your data pursuant to the Third Party Services, your explicit consent and authorization is required for this interface, and is revocable by You at any time. Once your consent is given for a particular Third-Party Service, You agree that Sleep Number may receive information and data regarding You and Your use of such Third-Party Service, including your personal information, in order to enable the interface you have authorized (“Third-Party Data”). Sleep Number is not responsible for the performance of the Third Party Services or accuracy of the Third-Party Data. Your use of any Third-Party Services will be governed by the third party's privacy policy and not by Sleep Number’s Privacy Policy. You are responsible for reading and understanding the terms and conditions and privacy policy that applies to your use of any Third Party Services and You should contact the third party with any questions about their Third Party Services.

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What Personal Information is collected?

We may collect Personal Information such as your:

  • Name
  • Mailing address
  • Shipping address
  • E-mail address
  • Phone number
  • Credit or debit card information
  • Name and address of the individual you have your purchase shipped to or for whom you create a sleeper profile, if other than yourself
  • Information you provide to us on a financing application
  • Information you provide to Sleep Number to allow your participation in a partner's loyalty program

If you submit any Personal Information relating to other people to us or to our service providers, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

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How is Personal Information used?

We use Personal Information to better serve our customers. For example, we may use Personal Information in order to:

  • Fulfill requests for products, services or information
  • Send administrative information to you, such as information regarding our products and services and changes to our terms, conditions and policies
  • Facilitate promotions (loyalty programs, referral programs, sweepstakes, surveys and other promotions)
  • Provide effective customer service
  • Fulfill our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new and improved products and services, determining the effectiveness of our promotional campaigns and operating and expanding our business activities
  • Send marketing communications that we believe may be of interest to you, including by telephone, email, mail or digital communications
  • Personalize your experience online and offline by presenting content, products and offers tailored to you
  • Process financing
  • Allow you, upon your request, to participate in partners' loyalty programs

We may also use Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

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Is Personal Information shared?

Sleep Number respects your privacy. We may disclose your Personal Information to Sleep Number affiliates, vendors, or business partners who are acting on our behalf. These third parties provide various services for us, such as:

  • Sending Sleep Number marketing communications
  • Delivering packages
  • Assisting in managing customer information
  • Fulfilling information requests
  • Processing payments
  • Fulfilling promotions
  • Conducting research, analysis or administering surveys
  • Processing financing applications
  • Allowing you, upon your request, to participate in a partners' loyalty program

We may also disclose your Personal Information to identify you to anyone to whom you send a message through our services.

You may choose to disclose your Personal Information through our ratings and reviews pages, social media pages and other similar services to which you are able to post information and materials. Any information that you post or disclose through these services will become public information and may be available to other users and the general public. We urge you to be very careful when deciding to disclose any information.

From time to time, we may be required to share Personal Information in response to a valid court order, subpoena, government investigation or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may share Personal Information when we believe that such release is reasonably necessary to enforce our terms and conditions; to protect our operations or those of any of our affiliates; to protect the rights, property or safety of others and ourselves; or to allow us to pursue available remedies or limit the damages that we may sustain. We may also transfer Personal Information in the event of a corporate sale, merger, acquisition, dissolution, or other disposition of all or any portion of our business, assets or stock, including a bankruptcy or similar proceedings.

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What Other Information is collected?

“Other Information” is any information that does not reveal your specific identity or does not directly relate to an individual, such as:

  • Browser and device information
  • App usage information
  • Information collected through cookies, pixel tags, and other technologies
  • Physical location
  • Aggregated information
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How is Other Information collected and used?

We and our third party service providers may collect Other Information in a variety of ways, including:

Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system and browser name and version, device manufacturer and model and language. We use this information to ensure that the Services function properly.

Through your use of an app: When you download and use one of our apps, we and our service providers may track and collect app usage data, such as the date and time the app on your device accesses our servers, what features or functionality of the app you use, and what information and files have been downloaded/uploaded to the app based on your use of the app and/or your device number.

Using Cookies: Sleep Number uses a feature of your Internet Web browser called a "cookie" to assign a unique identification to your computer. Cookies are small data files that a Web site or e-mail may send to your browser, and which may be stored on your hard drive. Cookies allow us to collect information such as time spent on the site, pages visited, language preferences and other traffic data. We use this information to enhance your experience on our site, to continually improve the design and functionality of our site and to assist us with resolving questions about it.

Our websites and other online services do not currently have the ability to recognize or honor browser do-not-track signals.

Sleep Number partners with companies that facilitate relationships we have with other companies (our marketing affiliates) that promote Sleep Number on their Web sites. These facilitator companies, along with our marketing affiliates, utilize cookies to gather information concerning customer referrals from affiliate Web sites to This information is used to help us fulfill our contractual obligations to the third party marketing affiliates.

You may choose to set your Web browser to not accept cookies. If your cookies are disabled, you can still view our site, but its functionality may be limited, and you will not be able to create an account or make purchases.

Analytics: We may use third-party analytics services, such as Google Analytics, in connection with our websites and other online services. Such third-party services may use cookies and similar technologies to collect and analyze information about use and to report on activities and trends.

Such services may also collect information regarding the use of other websites, apps and online resources. For more information about Google Analytics, please go to You may download the Google Analytics opt-out browser add-on at

Interest Based Advertising. We may use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use our websites and apps and other websites, apps or online services, based on information relating to your access and use of our websites, apps and other websites, apps and services on any of your devices, as well as information received from third parties. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags). They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit and You may download the AppChoices app at to opt out in mobile apps.

Using Pixel Tags: We also use pixel tags, which are tiny graphic images, to tell us what parts of our Web site you have visited or to measure the effectiveness of any searches you may do on our site. Pixel tags also let us know when you have opened an e-mail message from us. You may choose to disable pixel tags by setting your browser to be in text mode only.

Using Adobe Flash technology (including Flash Local Shared Objects (“Flash LSOs”)) and other similar technologies: We may use Flash LSOs and other technologies to, among other things, collect and store information about your use of our online services. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to as “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications

Physical Location: We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. You may be permitted to allow or deny such collection and/or uses of your device’s location, but, if you deny such collection and/or use, we may not be able to provide you with the applicable personalized services and content.

IP Address: Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses our online services, along with the time of the visit and the pages visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications and other services. We use IP addresses for such purposes as calculating use levels, diagnosing server problems and administering our online services.

Beacons: We may use beacons in our retail locations. Beacons emit a low energy Bluetooth signal that may be detected by your mobile device if you are within or standing outside our store. We use beacon technology to better understand traffic patterns in and near our stores.

From you: Information such as your preferred means of communication and other preferences and information is collected when you voluntarily provide it to us.

By Aggregating Information: Aggregated Personal Information does not personally identify you or any other person (for example, we may aggregate Personal Information to calculate the percentage of our customers who have a particular telephone area code).

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use it for all the purposes for which we use and disclose Personal Information.

In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

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What are my choices regarding the use of my Personal Information?

If you would like to receive marketing communications, click here.

To opt-out or discontinue receiving marketing communications by mail, e-mail or telephone from Sleep Number, contact Sleep Number using one of the following options:

  1. Follow the instructions in a marketing e-mail from us.
  2. Call 1-888-580-9237
  3. Send an e-mail to:
  4. Send a request to:
  • Select Comfort Corporation
  • Attn: DM Sales Support
  • 9800 59th Avenue North
  • Minneapolis, MN 55442

Be sure to include your current contact information, including your full name, address, phone number and e-mail address. Indicate specifically what type of marketing communication(s) you wish to stop receiving. This will ensure we identify you correctly in our systems and accurately process your request. We will try to comply with your request as soon as reasonably practicable.

Please note that even if you opt out of receiving marketing communications, you may still receive business-related notifications and communications, such as order confirmations, product recall information, loyalty program membership status/updates and important administrative communications.

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How do I change my contact information?

You can change your contact information by logging into your Sleep Number account or contacting us in accordance with the “Contact Sleep Number” section below.

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How secure is my Personal Information?

Whether you are shopping in our stores or online, please be assured that we seek to use reasonable physical, electronic and procedural security safeguards and take reasonable precautions to protect against the loss, misuse and unauthorized access of your Personal Information under our control. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you believe that your interaction with us is no longer secure, please immediately contact us in accordance with the “Contact Sleep Number” section below.

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Does Sleep Number collect Personal Information from children?

Sleep Number does not knowingly collect Personal Information online from children under the age of 13. We are committed to protecting the privacy of children.

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Will this Privacy Policy change?

We may change this Privacy Policy, so we encourage you to review it periodically. To help you track changes, we will include a history of material changes at the end of this Privacy Policy. The “Last Updated” legend at the top of this page indicates when this policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy. Your use of our Web site following these changes means that you accept the revised Privacy Policy.

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If you feel more comfortable ordering over the phone or would like to modify your order or request a change to your contact information, you may call us any time at 1-888-250-4436, e-mail or contact us at:

  • Select Comfort Corporation
  • 9800 59th Avenue North
  • Minneapolis, MN 55442

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

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The “Last Updated” legend at the top of this page indicates when this policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy.

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