Behind the Scenes with Justin Jefferson

What happens when one of the NFL’s most electrifying athletes teams up with a brand that’s redefining sleep? Magic. And we captured it all during our recent content capture with Minnesota Vikings wide receiver Justin Jefferson. 

Why Justin Jefferson? 

As the Official Sleep + Wellness Partner of the NFL, and with 86% of Vikings players choosing a Sleep Number bed*, the collaboration with Justin was a natural fit.  

Known for his speed, precision and charisma on the field, Justin embodies the kind of high-performance lifestyle that Sleep Number supports through science-backed sleep technology. 

But this content session wasn’t just about star power, it was about storytelling. We wanted to show fans how sleep fuels greatness, and how the same tech that helps Justin perform and recover can help anyone win the night. 

Swag Meets Sleep 

Set at the Vikings facility, we captured Justin in his element: on the field, in uniform and in his Sleep Number bed. We also filmed a heartfelt interview where Justin opened up about how sleep helps him recover after tough games and stay mentally sharp. His Sleep Number setting? A firm 70, perfect for his recovery needs. 

Sleep as a Competitive Edge 

Justin’s commitment to sleep isn’t just personal, it’s strategic. After a minor hamstring strain before training camp, he leaned heavily on his Sleep Number bed to help support his recovery and boost his wellbeing. 

Using his Climate360® smart bed, he tracks his sleep data nightly, adjusts firmness and temperature and uses the app to monitor his progress. 

This isn’t just about elite athletes. It’s about helping fans understand that better sleep leads to better performance on the field, at work and in everyday life. 

What’s Next? 

Stay tuned for exclusive behind-the-scenes clips across your social feeds, sleep tips from Justin, exclusive sweepstakes and ways to experience the same sleep tech trusted by the pros. 

Like diet and exercise, quality sleep is essential for optimal wellbeing and performance. Because everyone's sleep needs are different, Sleep Number^® smart beds sense your movements and automatically adjust firmness, comfort and support to keep you both sleeping comfortably. Find your Sleep Number^®setting for your best possible night's sleep. 

*Based on the number of active roster players eligible for the NFL player Sleep Number® bed program who purchased a bed between 7/23/18 and 12/13/24.​