Sleep Number and the NFL Team Up to Tackle Cancer Through Crucial Catch

At Sleep Number, we believe quality sleep is foundational to a healthier society. That’s why we’re proud to continue our partnership with the NFL and the American Cancer Society through the Crucial Catch initiative, a year-long effort focused on early cancer detection and risk reduction. 

A Season of Impact 

In October, Crucial Catch comes to life across stadiums, screens and communities. From game-day activations to heartfelt player stories, the initiative reaches millions of fans with one powerful message: early detection saves lives. 

Sleep Number plays a key role with the Defender Quiz, which helps fans identify their personal risk factors while providing educational tips for early detection. The Quiz is available on NFL.com/CrucialCatch, where fans can also find additional cancer prevention and screening resources such as:  

• A cancer screening locator, providing nearby screening centers and appointment scheduling  

• Set up personalized screening reminders  

• Access to the American Cancer Society’s 24/7 cancer helpline and Live Chat support 

“Our continued partnership with the NFL and the American Cancer Society is deeply personal to me. Sleep is a powerful tool for wellness, and by connecting fans with trusted resources, we’re making early detection more accessible and empowering communities to take charge of their health.” – Linda Findley, Sleep Number President and CEO  

What’s Next 

Crucial Catch is more than a campaign, it’s a commitment. We’ll continue to support the American Cancer Society and the NFL throughout the year in our joint effort to fight cancer through early detection and risk reduction. Because at Sleep Number, we don’t just make beds, we help people live smarter, healthier lives. 

Like diet and exercise, quality sleep is essential for optimal wellbeing and performance. Because everyone's sleep needs are different, Sleep Number^® smart beds sense your movements and automatically adjust firmness, comfort and support to keep you both sleeping comfortably. Find your Sleep Number^®setting for your best possible night's sleep.