Sleep Number, Official Sleep and Wellness Partner of the NFL, is proud to help players unlock their full potential through the power of quality sleep. Sleep Number joins players onsite at the 2024 NFLPA Rookie Premiere to share tips to help the NFL’s newest stars make quality sleep a priority as they transition to the NFL.

Rookie Premiere is an event put on by the NFLPA that brings together the top 40 Rookies who were recently drafted in Detroit. It’s a chance for them to meet some top league sponsors and learn about their time in the NFL. At a pivotal moment in these rookies’ careers, Sleep Number sleep experts educate players on the advantages sleeping on a Sleep Number^® smart bed has to their game and everyday life.

Every player will go through an individual fit experience to feel and see their pressure points melting away and find their ideal Sleep Number^® setting. Sleep experts explain to players how Sleep Number^® smart beds use valuable insights and data to help them get their best sleep ever.  As they begin their careers in the NFL, players need quality sleep to give them a competitive edge. Science proves that quality sleep can help boost reaction time, recovery time and overall athletic performance.

Rookie players from Sleep Number partner teams include J.J. McCarthy and Dallas Turner from the Minnesota Vikings, Xavier Worthy from the Kansas City Chiefs and Blake Corum from the Los Angeles Rams.

“If I’m going to perform at my best, my sleep has to be at its best,” said McCarthy.”

Learn more about our NFL partnership and shop some of partner player’s favorite products including Justin Jefferson’s smart bed, Isaiah Pacheco’s comforter and Jordan Addison’s pillow.

Like diet and exercise, quality sleep is essential for optimal wellbeing and performance. Because everyone's sleep needs are different, Sleep Number^® smart beds sense your movements and automatically adjust firmness, comfort and support to keep you both sleeping comfortably. Find your Sleep Number^® setting for your best possible night's sleep.